In particular, he employs an interdisciplinary approach to investigating the relationship between how designers intend products to be experienced and how they are subsequently experienced by consumers. His research interests are in the areas of industrial design, product form and consumer response. Nathan Crilly holds a lectureship in Engineering Design at the University of Cambridge. International Journal of Design, 2(3), 15-27. Representing artefacts as media: Modelling the relationship between designer intent and consumer experience. Diagrammatic models that represent artefacts as media can assist in these negotiations by rendering design more intelligible to non-designers, and by providing a common reference for discussion.Ĭitation: Crilly, N., Maier, A., & Clarkson, P. Relevance to Design Practice – The design process is constituted by negotiations between many disparate stakeholders, including designers, clients, manufacturers, and others involved in the processes of production and consumption. Keywords – Communication, Consumer Response, Design Intention, Interaction, Mass Media, Product Experience. This acts as both a guide to what the existing models emphasise and an integrated foundation from which future models might be developed. The most pertinent features of these models are extracted and synthesised into a generic communication-based model of design. To address such issues, this article reviews many of the existing models that can be found in the different disciplines that comprise the fields of communication and design. The consequences of this are that unnecessary effort is expended in developing representations that duplicate those that already exist or new models are developed from inappropriate foundations. The existing models are therefore difficult to locate and useful conceptual developments are often overlooked. Despite the prevalence of such models, they remain largely disconnected from each other, both within and across design disciplines, and also disconnected from the models of communication whose basic structure they share. The design literature contains many diagrammatic models that represent the relationship between how designers intend artefacts to be experienced and how they are subsequently experienced by consumers, users and other stakeholders. John ClarksonĮngineering Design Centre, University of Cambridge, UK Modelling the Relationship Between Designer Intent and Consumer Experience
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